Premium Sound marked a milestone in Australian high-end audio retail on October 11th, 2024, with the inauguration of the country’s first ‘Focal powered by Naim’ showroom. The evening showcased not only our newly renovated space but also hosted the Australian debut of Focal’s exceptional Diva Utopia speakers.
A New Home for Premium Audio
Our newly transformed showroom represents a significant investment in creating the ultimate high-end audio destination. The renovation focused on developing spaces that would do justice to the world’s finest audio equipment. Working closely with acoustic engineers, we’ve incorporated advanced room treatment solutions, precision-calculated reflection points, and state-of-the-art calibration systems to create listening environments that meet the exacting standards of both Focal and Naim.
“This showroom represents our commitment to delivering extraordinary audio experiences,” explains Rob Bergevoet, during a speech on the night “By becoming Australia’s first ‘Focal powered by Naim’ location, we’re offering our clients access to some of the most prestigious audio equipment available, presented in optimal conditions.”
The Pinnacle of Audio Excellence
The Focal Diva Utopia, our showroom’s centerpiece for the evening, exemplifies why we chose to partner with Focal and Naim. Featuring Focal’s renowned Beryllium tweeter and advanced W composite cone drivers, the Diva Utopia represents the height of French audio engineering. Its presence in our showroom sets a new standard for what Australian audiophiles can experience locally.
Creating the Perfect Listening Environment
For the launch event, our team collaborated with Focal and Naim representatives to create an unparalleled listening experience. In our main demonstration room, the Diva Utopia speakers were precisely positioned and calibrated to the room’s unique acoustics. This attention to detail ensured that each guest could experience the speakers’ true capabilities.
We invited small groups of guests to our acoustically-optimized listening room, where they could experience the Diva Utopia from the ideal listening position. Our audio experts, alongside Focal representative Liam, guided guests through a carefully selected playlist that demonstrated the speakers’ exceptional qualities, from their precise bass response to their remarkable high-frequency clarity.
“When you invest in speakers of this caliber, the presentation environment is crucial,” notes Mark Raggett, Area account Manager at Naim Audio Ltd. “Premium Sound’s new showroom provides exactly the kind of space needed to fully appreciate the Diva Utopia’s capabilities.”
Guest Experiences
The response from our guests exceeded expectations. Industry professionals and audio enthusiasts alike were notably impressed by their listening sessions. “The combination of this beautifully designed space and the Diva Utopia’s performance is extraordinary,” remarked one attendee. “The clarity and presence of the sound in this room is exceptional.”
Several guests from the professional audio community noted the exceptional soundstage and imaging capabilities of the setup, while longtime audiophiles praised the natural tonality and room interaction. The consistent feedback highlighted not only the speakers’ performance but also the contribution of our carefully designed acoustic space to the overall listening experience.
Setting New Standards
Our renovation and partnership with Focal and Naim represent more than just a showroom upgrade – they signal our commitment to elevating the high-end audio retail experience in Australia. By creating an environment where premium audio equipment can be experienced as intended, we’re providing a service that serious audio enthusiasts have long sought.
The showroom features dedicated spaces for different listening experiences, each designed to showcase specific aspects of our premium audio range. From intimate listening rooms to larger spaces for system demonstrations, every area has been carefully crafted to deliver optimal acoustic performance.
Looking Forward
The successful launch of both our renovated showroom and the Diva Utopia speakers marks the beginning of an exciting new chapter for Premium Sound. We’ve already seen strong interest in the Diva Utopia, on the back of the event.
“This launch event sets the tone for what customers can expect from Premium Sound,” Jonathan Dugdale adds. “We’re not just selling audio equipment – we’re providing a complete experience that helps our clients discover and select the perfect system for their needs.”
As Australia’s first ‘Focal powered by Naim’ showroom, we’re uniquely positioned to offer audio enthusiasts access to some of the world’s finest equipment in an environment that does justice to its capabilities. The addition of the Diva Utopia to our lineup further cements our position as a destination for discerning audio enthusiasts.
Our renovated showroom, with its state-of-the-art acoustic treatments and carefully designed listening spaces, stands ready to welcome audio enthusiasts who seek the extraordinary. We invite music lovers and audiophiles to experience the difference that proper room design, expert setup, and exceptional equipment can make to their listening experience.